Newspaper advice columns started as lovelorn columns during Yellow Journalism as a way of showing that newspapers had a “heart.” These columns typically ran in the women’s section of metropolitan newspapers, many in Florida, and included a mixture of content, from traditional to progressive. Learn how these columns affected Floridian women’s lives and relationships in the 1950s and 1960s in this presentation.

Kimberly Voss, PhD, is a professor of journalism at the University of Central Florida. Her research focuses on historical analysis of women journalists’ careers, women’s political influence, and the definition of women’s news in the post-World War II years, many of them from Florida. She has published five books, including Re-Evaluating Women’s Page Journalism in the Post-World War II Era and Women Politicking Politely. She has published over fifty journal articles about women journalists.

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Support for this Florida Talks program was provided by Florida Humanities with funds from the State of Florida through the Division of Arts and Culture and the National Endowment for the Arts. Additional support provided by the Jacarlene Foundation. Any views, findings, conclusions or recommendations expressed in this program do not necessarily represent those of Florida Humanities and its partners.